Interactive game and engagement platform for an on pack promotion with the Minions film, utilising red reveal as the key gameplay component.

Frubes / Universal

To achieve this we created an engagement platform called 'Missing Minions', where users were invited to use Red Reveal goggles to search for the Minions that we had hidden in still from the film.The game was fully responsive and worked well across all platforms.

We hit almost 1 million active engagements over the period.

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