As part of a larger continuing campaign, we developed pieces of key art and advertising visuals to support the launch of new software releases incorporating PlayStation VR hardware.

Initial concepts

To continue the current campaign of in-situ actor photography immersed in the game world we developed a range of visual concepts all aiming to highlight the sense of speed.

Photoshoot and art direction

To ensure that our vision of the composition was brought to life in the most effective way, we collaborated with both the game development studio to create a high resolution in-game shot, as well as organising a separate photo shoot for actor poses.

Final work and usage

Both BTL and ATL advertising executions were used in promoting the launch of GT Sport.

Skyrim VR

To launch the new Skyrim VR release, we were tasked with creating an image that conveyed both the action and immersion felt when playing the classic RPG game in an entirely new perspective.

Additional games

To further this campaign, we worked on additional VR launches with the same core goal of bringing the player into the action.

Credits

Art direction: Sam Richardson
Design/Artwork: Chris Clancy
Photography: Steve Brown

All images © Sony Computer Entertainment Europe. All Rights Reserved. All IP property of it’s respectful owner.
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