As part of a larger continuing campaign, we developed pieces of key art and advertising visuals to support the launch of GT Sport and the PSVR hardware.

Initial concepts

To continue the current campaign of in-situ actor photography immersed in the game world we developed a range of visual concepts all aiming to highlight the sense of speed.

Photoshoot and art direction

To ensure that our vision of the composition was brought to life in the most effective way, we collaborated with both the game development studio to create a high resolution in-game shot, as well as organising a separate photo shoot for actor poses.

Final work and usage

Both BTL and ATL advertising executions were used in promoting the launch of GT Sport.
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